#LoveLetterToBlackWomen —
Bumble Valentine’s Day Campaign
Client: Bumble
Reach: 4M+ Views
As a creative and head editor, I helped bring Bumble’s #LoveLetterToBlackWomen campaign to life for Valentine’s Day two years in a row, a film that reached over 4 million views – Featuring Actors Keith Powers and Joey Bada$$. The vision was to honor Black women through the voices of Black men, offering letters of love and recognition in a world that too often diminishes them. Beyond editing, I shaped the script, refined pacing, and added captions, ensuring the piece carried a warmth and intimacy that felt both authentic and reverent.
Opening with a wide shot that slowly drew viewers closer, the story unfolded with tenderness, each cut designed to reflect a soft, nurturing energy. For me, the project was more than a campaign—it was a chance to amplify Black love and celebrate the strength of Black women, aligning my craft with storytelling that heals, uplifts, and creates visibility where it’s most needed.
WATCH SOCIAL RELEASE HERE