ROSE

— CARSON

WASTE

— ROLE

Creative Director

Movement Director

For Carsons Waste music video, I directed the overall creative vision while also serving as Movement Director, ensuring the choreography and body language aligned seamlessly with the song’s emotional weight. My approach was to use movement as narrative — crafting shapes and gestures that embodied release, longing, and the tension between vulnerability and empowerment.

As Creative Director, I guided the visual tone of the project, working closely with the production team to blend cinematic framing with expressive movement. The choreography drew inspiration from organic, almost subconscious gestures, creating a performance style that felt raw and intimate rather than traditionally polished. This choice elevated the video’s relatability and emotional pull, highlighting Carson's artistry while offering viewers a physicalized interpretation of the music’s message.

The final result is a visual that resonates as both performance and storytelling — a seamless fusion of music, movement, and concept that strengthened Cassidy’s artistic identity and deepened audience connection.