MORUF SAYS,
"ORDER THE UBER BLACK "
MORUF SAYS,
"ORDER THE UBER BLACK "
Working with Moruf — an artist with 3.4 million total streams and a dedicated underground fanbase — I edited two music videos that leaned fully into his hard-hitting, percussive sound and dynamic visuals. The creative direction on "MOOBOARD" gave me full freedom to layer musicality into the edits: exaggerating beat hits, aligning cuts to rhythm, and leaning into intensity to match Moruf’s energy.
Collaborating closely with the directors and creative directors, I refined the pacing so that the visuals hit like the music does — sharp, rhythmic, memorable. The first edit pass got a great reaction from the team, which affirmed that the approach worked. I enjoyed this project so much being able to tap into my strong sense of rhythm as a dancer, ability to adapt to artistic vision, and producing edits that feel as visceral as the music itself.
See full video here.