Masego, a Grammy-nominated artist with over 8 million monthly listeners on Spotify and 7 million followers, along with his Universal Music team, shared that they wanted seven visualizers for his self-titled 2023 album that would reflect the grunge-inspired aesthetic and amplify the album’s emotional depth. All footage was shot on VHS camcorder and film in Jamaica and Brazil, creating a raw, textured feel that called for careful storytelling through editing.

I worked closely with Creative Director Jesse Boykins III to develop a warm, repetitive visual style that highlighted the organic landscapes and intimate energy of the album. Editing in a dimly lit, plant-filled environment, I incorporated analog textures and rhythmic repetition to enhance authenticity. The visualizers successfully engaged audiences, supported the album’s release, and created a cohesive, immersive experience that highlighted Masego’s artistic evolution.