#ForeverFierce SHOE CAMPAIGN
PUMA
“Forever Fierce”
Client: PUMA
Role: Movement Director
Reach: 80K+ Views | 30K+ Engagements
Type: Lifestyle / Social Campaign
Outcome: Empowerment narrative in women’s athletic culture
80,000 + views across platforms
As movement director for Puma’s Forever Fierce
shoe reveal, I was asked to embody strength and unapologetic femininity through motion. Drawing from yoga, sports, and dance, I created explosive shapes that symbolized freedom and breaking through limitations—movement as both power and poetry. For me, it was also a chance to show how movement heals and empowers, turning the body into a living symbol of resilience. This release was across 3 social media platforms @puma @pumatraining and @pumawomen as well as their website
The result carried a bold energy that resonated across social platforms, sparking high engagement, widespread reposts, and increased sales. The campaign’s impact extended even further when the shoes were featured on icons like Kylie Jenner and Cara Delevingne, cementing Puma’s message of athletic innovation and empowered storytelling.
click here to see social campaign
PRODUCTION PROCESS
The Vision
Craft a campaign highlighting the strength and individuality of women athletes.
My Approach
Directed visual storytelling blending power, grace, and authenticity.
In Motion
Led creative direction and set design for short-form content amplified by PUMA influencers.
The Resonance
Featured by Kylie Jenner and Cara Delevingne; over 80K organic views and 30K engagements.