ROZET – Cake Face
Role: Creative Director, Writer, Performer
Reach: Over 100k Featured on Spotify, Apple Music, Amazon, and Tidal Playlists
Type: Music Video / Campaign
Outcome: Mental health awareness through art and representation
#MentalHealthAwareness
Cake Face was created for Mental Health Awareness Month as both a song and visual, addressing depression stigma and the pressures of constant availability in the digital age. The lyric “these days they only know me when I’m on the telephony” captured the theme, while the cover art featured a Black Barbie doll covering her face with her hands. This imagery symbolized the ways people hide their struggles, reflect on vulnerability, and challenge the lack of representation of Black women navigating emotional labor in society.
PRODUCTION PROCESS
The Vision
Develop a song and visual piece addressing depression stigma and the pressure of constant availability in the digital age.
My Approach
Built the narrative around the lyric “these days they only know me when I’m on the telephony.” Conceptualized a visual world that symbolizes vulnerability, identity, and the hidden labor of mental health in Black women’s lives.
In Motion
Directed a conceptual photoshoot featuring a Black Barbie doll falling, covering her face, and visibly stressed—representing emotional burnout and the expectations placed on Black women. Added miniature figures filming her breakdown with tiny phones to critique how society consumes others’ pain as content.
The Resonance
The project was featured in multiple magazine articles and highlighted across Spotify, Apple Music, Amazon, and Tidal playlists. It sparked conversation around depression stigma and extended Mental Health Awareness Month campaigns into creative and cultural spaces.
Click here for more on
CakeFace the Visual.